Naturebarrels
Naturebarrels is a surf brand that utilizes a Surfing Sasquatch called Samson to share the joy of surfing and promote connecting with nature. E-Commerce site
The project combines surf, art and storytelling to deliver limitless stoke through Samson, the legendary Surfing Sasquatch.
Context
Naturebarrels takes an alternative approach to a surf brand by putting visual storytelling at its core. With Samson, the Legendary Surfing Sasquatch as its central figure, the project aims to share the joy of surfing and help people connect with nature.
Visual Identity
The foundational challenge was to create a logo that conveyed the unique essence of the brand: an imaginative and playful combination of ocean waves and nature.
An arched pine tree evokes a breaking wave and suggests a scope beyond the ocean, while also subtly referencing Sasquatch’s origins.
The bold yet softly muted colors tap into a category that feels grounded, approachable and fun.
+ Sasquatch
Samson, the Legendary Surfing Sasquatch, plays a key role as the brand’s central figure, appearing consistently throughout products and content. Samson’s sunset orange is utilized as an accent color.
Original Icons
Unique illustrated icons help communicate key points while strengthening the brand language and making the experience more joyful and immersive.
User Personas
By hosting pop-ups, participating in events, and collaborating with local businesses, we’ve built relationships within our community and been able to understand our customers’ needs and pain points.
These interactions have provided valuable insights, helping us stay in tune with our community and design a digital experience that feels intuitive and exciting.
Core Surfers
Parents with Young Kids
Nature Lovers/Eco-Conscious People
One App to Rule Them All
Built on three key pillars- education, entertainment and shopping, the Naturebarrels app brings the brand’s entire ecosystem to the palm of your hand.
Learn all about surfing with Samson himself as your guide, explore the magical world of the Surfing Sasquatch or shop unique, limited-edition products.
