Mafrico Platform

B2B Refrigeration Management (with Homa Studio)

In order to create effective business strategies for Mafrico, we immersed ourselves in the refrigeration industry. By doing so we were able to better understand relevant nuances, customer journeys and pain points, which allowed us to uncover valuable insights and determine key areas of opportunity.

We conducted in-depth primary research by interviewing key stakeholders, facilitating design workshops with company staff members and decision-makers.

Getting Immersed

Key Discoveries

By the end of our deep-dive we had gathered valuable insights about customer service, product management and the nuances of the refrigeration industry .

With this information, we formulated our guiding question: How can we create a sense of order and peace of mind in managing our clients' needs?

The status quo is disorganized and chaotic

Communication is slow and clumsy

Preventative care is not prioritized

How can we create a sense of order and peace of mind in managing our clients' needs?

A Double Sided Solution

Through a digital platform, Mafrico is able to monitor their clients’ equipment clearly and efficiently, while on the other hand, clients are able to stay up-to-date with their devices and receive immediate assistance when needed.