Mafrico Platform

B2B Service Management (with Homa Studio)

Framework

What’s the Problem?

The project aims to tackle management inefficiencies in Mafrico’s refrigeration, insulation and storage services.

What’s the Solution?

A digital platform designed to streamline operations, optimize communication among stakeholders and improve the efficiency of their supply chain.

Who’s the User?

Businesses across various industries that rely on refrigeration, insulation and/or storage services to maintain their operations.

Why is This a Need?

Mafrico needs to enhance their service and improve operational efficiency to better serve its clients and stay ahead of the competition.

In order to create effective business strategies for Mafrico, we immersed ourselves in their industry. By doing so we were able to better understand relevant nuances, customer journeys and pain points, which helped us uncover valuable insights and determine key areas of opportunity.

We conducted in-depth primary research by interviewing key stakeholders and facilitating design workshops with company staff members and decision-makers.

Getting Immersed

Key Discoveries

By the end of our deep-dive we had gathered valuable insights about customer service, product management and the nuances of the refrigeration industry .

With this information, we formulated our guiding question: How might we create a sense of order and peace of mind in managing our clients' needs?

The status quo is disorganized and chaotic

Communication is slow and clumsy

Preventative care is not prioritized

How might we create a sense of order and peace of mind in managing our clients' needs?

A Double Sided Solution

Through a digital platform, Mafrico is able to monitor their clients’ equipment clearly and efficiently, while on the other hand, clients are able to stay up-to-date with their devices and receive immediate assistance when needed.